Harfi (4)

My name is Chris and I founded Harfi in 2018 along with my partner Sabrina. Sabrina comes from Moroccan descent and was aware of their long history of handcraftsmanship and was confident their products would be well received over here in the UK. We booked a trip to Morocco to investigate the idea further and this really brought the idea to life as we were able to directly interact with the products and the artisans who made them. This is how the idea of Harfi was born. The artisanal way of life is engrained in Moroccan tradition as family handcrafting techniques continue to be passed down from one generation to the next. While the artisans are incredibly talented at what they do and passionate about their craft they generally spoke very little English, had limited access to wider markets and lacked any commercial expertise. This meant they were limited to selling to their local community and this often involved middlemen which would cut into their wages considerably and leave them with a low standard of living. By offering the artisans a wider market for their products and cutting out the middlemen, Harfi would be able to offer them more consistent demand and a better standard of living. By increasing demand and opening up new markets we would be able to have a significant positive impact on these local communities.

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